Where The Gemstone Story Began

Long before gemstones became part of The Atrium Collection, they first entered the Royal Customs world through automobiles.

When Royal Customs created La Rose, sixty-eight rubies were selected to become part of a one-of-one interior, individually set in 18 carat gold and integrated into the design of the cabin.

Working with gemstones introduced an entirely different set of considerations. Each stone had to be examined not simply as an individual ruby, but as part of a larger composition. Color, consistency, size and character mattered, as did the relationship between the stones, their settings and the materials surrounding them.

What began as the search for the right rubies for a single automobile, gradually developed into a deeper interest in gemstones themselves: how they are formed, where they come from, how they are assessed and what distinguishes an exceptional stone.

That curiosity eventually moved beyond the automobile. Gemstones began to be sourced for collectors and jewelry enthusiasts, and later became a distinct part of The Atrium Collection.

Seen today, La Rose represents more than an early meeting of automotive design and fine gemstones. It marks one of the beginnings of a journey that would eventually lead from gemstones selected for cars, to stones sought out for their own remarkable qualities.